ProAction asked me to create a new website in three languages for their bike rental businesses on Lanzarote and Fuerteventura, as the old site's Content-Management-System was outdated and many pages did not appear in the search results of Google.
The online booking system of the old site has been integrated into the new site, the content and images have been completely renewed and optimized and a new page with cycling tracks has been added. These various bike tracks can now be downloaded and integrated by clients to their GPS devices using GPX files.
After restructuring and translating the content, selecting new images, integrating the online bicycle booking system and on-page SEO optimization, the website has been successfully relaunched and is now listed with the most relevant search terms in Google on the first page of the search results.
For marketing in the social media, Open Graph metadata are also integrated.
To increase the visibility of the relevant company information of all branches and the findability of the website, I also created a ProAction Google MyBusiness page.
