The surf school Franito Surf asked me to design a new website, as the old site could not be found with the most important search terms (keywords) on the first pages of the search results in Google.
One of the most important points for Franito was to integrate a blog feature in which he could advertise his surf camps and surf courses with videos and photos and edit them on his own.
After restructuring and translating the content, selecting and optimizing new images, integrating a reservation system for the various surf courses and surf camps, a blog and on-page SEO optimization, the website was successfully relaunched, and is now listed with the most relevant search terms on the first pages of the search results in Google.
For marketing in the social media, I integrated the Open Graph metadata on the website, created a Facebook page and linked it to the blog of the website.
To increase the visibility of the relevant company information and the findability of the website, I also created a TripAdvisor page.