Dr. Mager asked me to check the contents of the website of his clinics in Puerto del Carmen, Playa Blanca and Costa Teguise, as some pages with the most important search terms (keywords) could not be found on the first pages of the search results, of the most important search engines.
After some research, we decided to do a keyword analysis and insert the selected search terms into the titles, content, metadata and attributes of images and links when creating a new website. Since we absolutely needed representative pictures and did not want to use exchangeable stock photos, I did a photo shoot of the clinics and optimized the images for the new responsive website, adapted to all end devices. As the clinics primarily look after tourists, we have also set up various live cams on the island, which are now regularly visited by travellers who plan their holiday on Lanzarote and thus become aware of the clinics.
Following the redesign and on page SEO optimization, there was a successful relaunch of the website, which is now listed with the most relevant search terms in Google and other search engines on the first page of the search results.
In order to increase the visibility of the relevant company information of all branches and the findability of the website, I created a Google MyBusiness page for each of the clinics.